This week, we draw your attention to key stories from our sister publication PhocusWire.
Travel brands making gains on WeChat
Big global brands have hopped onto the WeChat bandwagon and are seeing more returns for their efforts. Dragon Tail Interactive, that has made it their business to track travel brands’ accounts on WeChat, have put out their latest report which shows the top 10 airlines and cruise lines seeing significant increases in average views per post.
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In the Big Chair: Ethan Lin, Klook
Klook has been hogging the headlines of late, as the tours and activities space continues to be the flavour of the season. The interview with its CEO and co-founder Ethan Lin, seeking understanding of Klook’s fast rise to the top and the lessons learnt in the journey, would also be of interest.
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German Bookingkit makes inroads into China through Ctrip partnership
Bookingkit has partnered with Ctrip Group to integrate its tours, activities and events content into the China-based online travel agency’s listings. It is claiming a first for a European entity and will enable its customers to promote their tours to more than 300,000 Asian tourists, offering real-time bookings.
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Travel distribution trends in China explored
A final instalment of Phocuswright’s series on China looks at trends related to travel distribution in China, focusing on three main sectors including: mobile, WeChat, Digital and Data.
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